Search Engine Optimisation (SEO)

Here is the bottom line. If your website is not ranking competitively on Google, you are losing money to your competition every single day.


Looking to improve your search engine rankings?
We can help. Creative5 has been helping small to medium sized businesses improve their Website rankings in search engines and maximize their Website’s potential.

We typically begin by conducting a complete analysis of your Website to identify content, design, and structural issues that hinder optimal organic search engine indexing and ranking. Based on our findings, we develop a strategic report that highlights areas that need improvement and recommended courses of action. However, as you might imagine, every SEO campaign is unique and requires a tailored approach to meet each client’s objectives. Contact us today to learn more and receive your free estimate.

At Creative5 we help buyers to find your website. We optimise your website with the objective of increasing your website traffic that will, in turn, increase online sales / enquiries. Our SEO expertise will enable you to strategically improve your search engine placement. We use comprehensive, innovative and ethical SEO Techniques so you can stay ahead of your competition.

Why SEO Services? Why Now?
In order to compete, many companies start their search engine marketing with pay-per-click advertising programs, such as Google AdWords. While this can often lead to impressive initial results, your payments to Google are an unrecoverable cost which cuts into profits every month. But even bigger issues arise from not addressing long-term concerns such as rising ad costs, click-fraud, or traffic limits.

However, by integrating search engine optimization (SEO) into your strategy, you can effectively address these long-term concerns and enjoy the benefits of building a tangible online asset which becomes a powerful lead and sales generator for your business.

Over time, through effective search engine optimization (SEO) Services, you’ll earn much more money by improving traffic performance, raising online visibility, and building incredible brand recognition.

Keyword Research, Analysis and Review
Creative5 collaborates with you to determine the actual words and phrases people use to search the Web when they are looking for products and services that you might offer. Targeting the keywords that will improve the visibility of your SEO website is crucial to achieve maximum performance. In order to achieve this objective, Creative5 uses software that determines actual word usage on the Internet.

Search Engine Optimization of Textual Content
The textual content of your website must be written, analyzed, and/or modified to carefully place keyword-rich content on each page. Writing effective search engine optimized copy is a unique process that requires extensive training and practice to attain maximum competency.

Initial Competitive Analysis Report
Complete website analysis report detailing any and all issues that are negatively impacting your existing website in terms of search engine rankings – including, but not limited to:
» On-site Optimization Issues (alt tags, meta tags, titles, term weight and phrase density, internal linking structure, content hierarchy)
» Keyword Analysis (keyword effectiveness, competitive analysis, existing rankings, discovery)
» Current Links Analysis (links effectiveness, dead links, linking popularity)
» Content Analysis (uniqueness, themes, phrase density)
» URL Analysis (query strings, canonical urls, redirects)
» Analysis of all site features (blogs, forums, rss feeds, guest books, CMS)

Meta tags & Web Page Optimization
Meta tags are generated based on the selected keyword/phrases and placed on the pages of the client’s web site.

Submission of Web Pages
Optimized web pages are submitted to leading search engines and categories for top placements and positioning.

Link Optimization
Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.

Hand Submissions to Top Search Engines
Manual submissions are the best way to get submitted to search engines. Sit back and let our SEO Specialists do the work for you!
» High quality manual submission – the most effective way to submit.
» Submission to the most popular search engines, including Yahoo, Bing and Google.
» Leave it to our SEO specialists.
» Save precious time and avoid the hassle.
» New! Now with MSN Submission!

Complete Image Optimization
» Add a descriptive ALT tag
» Have the image name include your targeted keywords
» Put related content next your image.

This is the text on the page that your visitors see. This is an extremely important factor in search engine optimization because both the search engines and your visitors rely on the text on the page to understand what the page is about.

Reciprocal linking to build your link popularity campaign
Link building requires dedication and consistent effort. It is the most difficult, time-consuming and important task an SEO performs to get a website ranked well. Certain strategies are well known to SEOs, while others are in the realm of the experts or forward-thinkers who puzzle them out. I have attempted to list here many of the link building tactics used by the SEO community.

File Formats Optimization
Beyond simple HTML files, search engines are now indexing other file formats such as PDF files, Word files, Excel files, etc. These files can be optimized to improve the results when search engines index them.

There are many types of reports, but for the most part these reports can be segmented into 5 basic groups and all our clients will have real-time statistical information pertaining to their website.
» Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
» Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
» Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
» Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
» Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.

At Creative5 we continue analyze results and revise tactics to maintain or improve search engine positioning. Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories:

Optimization of “robot.txt” file
The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those spiders that obey the file, it provide what they can, and cannot index.

Sitemap Creation
A site map is a page on your site that lists and describes all, or at least the most important, pages of your site. A site map is valuable for both search engines and your visitors. For search engines, it makes it easy for them to find all of the pages of your site. For your visitors, it is helpful in navigating your site and finding the information they need and we do it specifically to fulfil the criteria of Google, and Yahoo.


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